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Wednesday 8 October 2008

Apple TV

Apple TV
I have a feeling that we are about to see a real apple TV. Forget the current set-top box Idea, that was just a way to thrash out the bugs. Think iMac for the living room. The point here is that all people can buy TVs, people over 50 (yea this is condescending) don't understand computers or consoles, there is a fear of the unknown that makes them hostile to these new fangled gadgets. But eveybody understands a TV. Perhaps 50% of this group will never use iTunes to download a movie but every one that does is a formely unreachable customer. Just a thought.

Cyberhavior